In.cen.tive  [in-SEN-tiv]

/?n's?nt?v/ Pronunciation Key - Show Spelled Pronunciation

1. (noun)  Something that incites or tends to incite to action or greater effort, as a reward offered for increased productivity   

2. (adjective)   Inciting, as to action; stimulating; provocative

Incentives can be used in a variety of creative ways and the greater the reward - and sometimes simply the perceived reward - the greater likelihood to entice to recipient into committing to the desired action. The action may be as simple as requesting attendance at presentation/event or signing up for a newsletter or trial offer. In the case where the desired result is something with a higher ticket price, substantial investment or time commitment, the reward should be in accordance. If you are asking a custome

r to dig deep and move forward on buying that dream car, a top-of the-line Mercedes, a promotional calendar is not  likely enough to close the deal. If you are potentially competing against 2 or 3 other bids  - maybe on a home listing or substantial home improvement project - how do you effectively nudge the client to take steps now? How do achieve or increase the likelihood of the one-call close?  Offer an appealing bonus item; its little effort or cost to include it, but it speaks volumes to your prospect.  We coined the term as a "whisper aloud"  ..yes  a bit of an oxymoron, because it's subtle, but you WILL definitely get their attention with valuable gifts your competition isn't offering.

Some would argue that their product or service is superior and does not need any enticing to gain new customers, or referrals from existing ones, but in a competitive market you had better have an edge.  Don't worry- we can help.

We offer an array of inviting products meeting any size budget with the tools and training to implement your campaign effectively. Whether it is simply an up-front incentive for pizza and a movie, a quick trip to Vegas or a luxury resort week as a closing gift, we have solutions to help you build your business and loyal customers using and referring you for years to come.